Building trust between organisations, media and the people they serve.

Corporate communications leader with 6+ years across financial technology, digital banking and artificial intelligence, spanning Australia, Singapore, Bangladesh, India and the Middle East.

Sydney, Australia

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Shobnom Zarin Chetona at her desk in a corporate office

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Leading Media

01 Selected Impact

6+

Years of Experience

Corporate communications and public relations

5+

International Markets

Australia, Singapore, Bangladesh, India & Middle East

$15M

Sales Expansion

Communications supported for global fintech & AI initiatives

40M+

Users Milestone

Nagad user growth communication across Bangladesh

02 Featured Work

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App AI Pty Ltd

Building corporate visibility for an emerging AI and fintech organisation.

Sector
AI / Fintech
Media
Barchart, Gulf News, Zee News, Mid-Day
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Go Fintech Pte Ltd

Supporting international expansion through strategic communications across AI and fintech.

Sector
Fintech
Media
Khaleej Times, Gulf News, The Economic Times, MSN
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Nagad Ltd

Communicating the growth of one of Bangladesh’s leading digital financial platforms.

Sector
Fintech
Media
Dhaka Tribune, The Daily Star, The Business Standard
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CVoice24

Reporting Australian news, policy and diaspora affairs for Bangladeshi readers.

Sector
News media
Focus
Policy, migration, community reporting
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03 Experience Timeline

Full record

  1. Jun 2025 – Present

    App AI Pty Ltd

    Corporate Communications Manager

    Australia

  2. Jan – May 2025

    Go Fintech Pte Ltd

    Public Relations Manager

    Singapore / Remote

  3. Feb 2023 – Dec 2024

    CVoice24

    Australian Correspondent

    Australia / Remote

  4. Feb 2019 – Jan 2023

    Nagad Ltd

    Public Relations Manager

    Corporate Communications Manager

    Project Specialist, Stakeholder Engagement

    Marketing Specialist, Media Relations

    Dhaka, Bangladesh

04 Areas of Expertise

  • Strategy

    Corporate Communications · PR Strategy · Corporate Positioning · Publicity Campaign Planning & Evaluation

  • Reputation & Issues

    Issues & Crisis Communications · Reputation Programs · Content Governance, Approvals & Compliance

  • Leadership Communications

    Executive Briefings · Speechwriting & Q&A · Thought Leadership · Executive Positioning

  • Stakeholder Engagement

    Investor Communications · Regulator Engagement · CSR, ESG & Community Communications

  • Media & Intelligence

    Journalist Relations · Press Releases & Media Kits · Sentiment & Reputation Reporting · Digital & Social PR

05 Selected Press

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Zee News - From Strategy To Trust: New Avenues Of Expression For Corporate Communication In Age Of AI
Zee News 20 Aug 2025

From Strategy To Trust: New Avenues Of Expression For Corporate Communication In Age Of AI

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Gulf News - Australia’s fintech boom exposes communications talent gap
Gulf News 26 Aug 2025

Australia’s fintech boom exposes communications talent gap

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Barchart - APP AI Pty Ltd Announces International Expansion Across Asia and the Middle East
Barchart 25 Aug 2026

APP AI Pty Ltd Announces International Expansion Across Asia and the Middle East

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In a world of noise, communication is the bridge to trust.
Shobnom Zarin Chetona
Shobnom Zarin Chetona in the lobby of a corporate building in Sydney

06 About Shobnom

I help technology and financial organisations communicate complex ideas with clarity, build executive visibility and strengthen stakeholder trust across markets.

Education
Bachelor of Business Administration, Marketing (Finance minor), Canadian University of Bangladesh
Based in
Sydney, New South Wales, Australia
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07 Let’s Start a Conversation

For corporate communications, PR, media, executive positioning and strategic partnerships.

Get in touch